Purpose of the Role
The Business Development Manager is responsible for driving Loans and Advances growth, Deposit mobilization, Trade Finance Business, Bancassurance and the development of alternative products at the Regional level. This includes managing all sales activities, supporting, monitoring, and training Branch Sales Team , and ensuring effective execution of business strategies in the branch.
Summary of the key duties and responsibilities
A. Business Soliciting Acquisition & Recruitment
Talent sourcing solutions
- Actively identify, solicit, and approach potential Corporate customers to open accounts, ensuring all customer acquisition points are functioning effectively at all times.
- Regularly visit existing customers to enhance their experience and build long-term relationships.
- Identify areas and sectors in the locality that are relevant for Corporate business growth, particularly for Loans, Deposits, Trade Finance and other product offerings.
- Collaborate with the Corporate Department to develop products that cater to the specific needs of the locality.
- Provide regular feedback to the Head of Corporate regarding the performance of different products and services across the Region
- Engage with Retail Banking Department to understand potential retail opportunities from their clients (One Bank Concept).
- Address customer inquiries related to business matters and resolve issues promptly.
B. Deposit Mobilization (low-cost deposits)
- Proactively understand the dynamics of the locality to drive deposit growth.
- Supervise and drive deposit mobilization campaigns within the branch.
- Actively solicit deposits from clients to meet the bank’s deposit targets, ensuring sustained growth and retention.
- Proactively follow up on activities identified in the branchs calendar to enhance deposit mobilization efforts.
C. Cross-Selling & Product Promotion
- Promote and cross-sell a wide range of bank products such as Mobile Banking, Internet Banking, Agent Banking, Insurance Products, Loans, FX, Trade Finance, and Transfers.
- Collect and analyze market intelligence regarding local competition, customer preferences, and service levels.
D. Relationship Management
- Drive customer engagement activities in branches to foster strong client relationships.
- Meet regularly with both potential and existing clients to build relationships, win trust, and maintain customer loyalty.
- Identify new potential clients and develop strategies to incorporate them into the bank’s customer base.
- Build and maintain long-term relationships by addressing client needs, sharing solutions, and supporting their growth through tailored banking products and services.
- Manage ongoing customer business contacts and participate in corporate customer events to strengthen engagement.
- Ensure that acquired customers remain active and engaged to reduce customer churn and maintain profitability.
E. Reporting, Monitoring & Performance Tracking
- Maintain an up-to-date database of high-net-worth customers within the branch.
- Regularly monitor branch business growth through KPIs, ensuring that sales and revenue targets are met.
- Support loan processing by ensuring quick turnaround times and assisting with loan recovery efforts at the branch level.
- Manage the performance of Corporate loans to minimize Non-Performing Loans (NPLs) and ensure effective management of Portfolio at Risk (PAR).
- Provide inputs and reports to the Stressed Asset Management Unit to facilitate timely recovery of problem loans.
F. Coaching & Mentoring
- Regularly coach and mentor the branch sales team to improve performance and ensure sales targets are met.
- Monitor and report the performance of the sales team according to agreed-upon KPIs.
G. Other Duties
- Participate in branch budgeting for all sales-related activities, ensuring alignment with the bank’s goals.
- Prepare reports and business proposals for management approval, ensuring clear communication of business progress and opportunities.
Key Competencies required and Academic background
Qualifications
- Bachelors degree in Finance, Accounting, Economics, or a related field.
- Minimum of 5 years in banking, preferably with experience in business development, sales, or branch operations.
- Strong understanding of banking practices, product knowledge, and bank regulations.
- Excellent customer service management, sales, people management, and risk management skills
Knowledge and Skills
- Demonstrates a strong customer service mindset with a focus on improving customer experience.
- Ability to assess market conditions and customer needs to drive business growth.
- Proven ability to sell and cross-sell banking products, including loans, deposits, and other financial products.
- Skilled in building and maintaining long-term relationships with customers to ensure client satisfaction and loyalty.
- Experience in managing sales teams and achieving sales targets.
- High level of integrity and trustworthiness.
- Team-oriented with the ability to collaborate across departments.
Interested candidates are requested to submit their applications to – Mwanga Hakika Bank | Career Page (careers-page.com). The deadline for application is 22nd February 2025. Only shortlisted candidates will be contacted.
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